Power Dressing Makes a Comeback at Song Jun Wan FW25 ‘Go With the Flow’
The Korean designer returned to New York City to debut her Fall/Winter ‘25 Collection.
Photography by Rodin Banica
This past weekend, designer Son Jung Wan debuted her Fall/Winter ‘25 collection, “Go With The Flow.”
Her newest collection explores past memories and identities through the lens of the present. Inspired by the 1980s power dressing movement, it features exaggerated silhouettes, overstated shoulders, and balloon sleeves combined with flowy shapes and effortlessly draped garments. The collection goes beyond replicating historic fashion trends by rediscovering forgotten beauty throughout time and adding a modern twist.
The runway's color story begins with bright, bold colors, including a luminous celestial yellow, which evokes feelings of warmth and hope. This surprising color scheme choice strays from traditional color palettes associated with workwear and elegance, taking a more playful approach that is also reflected in the larger-than-life silhouettes.
The collection then flows seamlessly into warmer, earthier tones like burgundy and midnight blue for a more muted, tranquil vibe. These looks stand out with incorporations of glitter, sharp patterns, and feathers to create more visual interest.
The collection closes with a traditional workwear color palette: black and white. These elegant final looks perfectly blend sleek fabrics with textured knits and floral patterns. Son Jung Wan’s unique marrying of unconventional materials stays consistent throughout the entire collection.
From the shoulder drama to the exaggerated turtlenecks, large collars, and oversized hoods and pockets, this lively yet sophisticated collection is a fresh new take on elegance.
Photography by Rodin Banica
Son Jung Wan experiments across wool, angora, and cashmere to show softness and experimental allure through deconstructed silhouettes and layered details. Combined with metallic satin and silk, these garments showcase light reflections and asymmetrical patterns. With the sprinklings of patent leather and velvet through bold textures, cuts, and layering techniques, the designer’s imaginative construction is like no other.
With 54 stores in Asia and 110 points of sale globally, the Son Jung Wan brand remains the top-selling female-owned designer collection from Seoul. It includes the SON JUNG WAN Women’s, SJ Wani Juniors, WANINI Men’s, and SJW GOLF athleisure collections.
The new collection strikes a perfect balance between diversity and simplicity, highlighting a retro mood. It offers a range of structured yet seamless silhouettes with elegant flows. Embedded in the brand's legacy, this latest collection presents experimental and innovative designs, embodying Son Jung Wan's cyclical evolution through time.
