Scenes from the Bowery Showroom x Ed Hardy Pop-Up
The collaboration brought us some real Y2K nostalgia.
The popular Bowery Showroom kicked off New York Fashion Week by giving people an immersive fashion experience with a hint of nostalgia. The Ed Hardy x Ecko Unlimited pop-up included custom printmaking of the brand’s iconic designs on shirts, hoodies, and more, and shop the exclusive in-store pieces. The brand’s signature logo and traditional tattoo-inspired designs were also imprinted throughout Corvettes and McLarens, where people could hop in and pose in the custom cars. The capsule collection pays homage to the Chinese New Year’s Year of the Dragon.