Son Jung Wan FW24: Mohair, Sequins, Tweed, Yes, Please!

Her FW24 collection Timeless Legacy reflects on romanticism and power dressing.

Photo by Rodin Banica

Son Jung Wan is the top woman-owned brand from Seoul, Korea. Her 54 Asia stores and 110 points of sale worldwide include SON JUNG WAN Women’s, SJ Wani Juniors, WANINI Men’s, and the SJW GOLF athleisure collections.

During New York Fashion Week, Wan debuted her Fall/Winter 2024 collection, Timeless Legacy. The 45-look collection explores romanticism and the effects of power dressing — retro 1960s motifs fused with modern accents. The show told a cohesive color story, beginning with neutral earth tones like greens, browns, blues, and yellows. We saw these colors in a lime green sequin dress, a camel mohair coat, a sapphire blue silk top and dress, and more.

First looks and behind-the-scenes photos by Parker Hollis and Thitipol Samuttha.

After the earth tones came blacks and greys, such as a black vinyl cropped jacket, an off-shoulder black jacquard dress, and a grey faux fur jacket with a silver metallic gown. The metallic was a crowd favorite, shining against the show lights with sequins and nylon. Models with 1960s beehive hairstyles combined with these modern yet nostalgic looks.

The collection took a 180-degree turn from dark to vibrant colors and patterns: deep sea coral fused into a plaid tweed jacket, a matching skirt, a metallic knit, and a silk gown. Notes of rosy pink gave simplicity to a sequined asymmetrical top and a sequined dress paired with a skirt. Ultra-bright floral sequins shone on dresses, accentuating each flower on the pieces. The show returned to the core of the color story with metallic pieces — a men’s metallic set and a silver sequined gown, literally trailing Timeless Legacy to an iconic finale.